Virgin America Elevate Rewards Program Overview

By Anik Khan
Updated August 2, 2019


MaxInsights offers a numerical analysis and recommendation of how to best use this reward system.

Virgin America’s rewards program earns members relatively valuable points that can be redeemed for a wide array of flights and more. The points can be worth as little as less than 2 cents apiece, but also worth upwards of 5 cents apiece – we recommend, therefore, to do some research before pulling the trigger on any redemption that values your points below 2.2 cents apiece. Finally, see Virgin America’s article to learn more about the impact of the airline’s merger with Alaska Airlines.



Expected Value
  • MaxValue Flights (up to 5.5 cents per point)
  • MaxFlex Flights (1.9 to 5.5 cents per point)
  • Expected Value 2.2 cents per mile


Virgin America’s Elevate rewards program caters to domestic travelers on the West Coast. The program comprises three tiers of membership: Elevate Red, Silver, and Gold. With this rewards program, members can earn and redeem points not only on Virgin America, Atlantic, and Australia flights, but also on those with Hawaiian Airlines, Singapore Airlines, and Emirates. Additional points can be earned through everyday purchases on Virgin America co-branded credit cards, as well as through hotel, car rental, and cruise purchases, among others.

What exactly are the points worth?

The redemption rate for points earned through Virgin America’s Elevate program varies widely, so be picky when redeeming your points. Points can be transferred from AmEx Membership Rewards or Citi’s ThankYou program at a 2-to-1 ratio, and can be purchased for 5.2 cents per point (up to 20,000 per year), though this is almost always not worth it, since it’s a significant premium to the points’ estimated value of 2.2 cents apiece.

Redemption Examples

FromToAward Travel PriceUSDUSD / Point
New York CityLondon35,000 + $455$1,1231.9 cents per point
Los AngelesDubai81,000 + $1,335$3,0852.2 cents per point
New York CityShanghai80,000 + $613$2,7202.6 cents per point
Los AngelesHong Kong92,500 + $1,483$6,5535.5 cents per point

Standard Round-Trip Reward Flights

Peak Season Round-Trip Reward Flights

Delta Transfer Values

More Redemption Examples

  • Economy Flights
  • Business and First Class Flights

Maximize Rewards and Savings On Every Purchase

MaxRewards is the easiest way to get more rewards, benefits, and savings from your cards.

100% free and takes less than a minute to set up.

Download on the App Store
Get it on Google Play